Post by mdsaikwat03 on Feb 17, 2024 4:51:04 GMT -5
Your marketing isn’t consistent across channels. You know you need to hire a fractional CMO “when you have disparate marketing channels,” said Bridegan. You might have a social media team, a brand team and growth marketing team — and none of them communicate or collaborate effectively. Sometimes, their efforts actively conflict with each other. Maybe the brand team wants to emphasize the premium nature of your product, while the growth team tests messaging that highlights low prices and flash sales. is to unify all the marketing endeavors. If you put that responsibility in the hands of someone who’s already stretched too thin, something is bound to slip through the cracks.
“You need that [fractional CMO] to be the mediator to make sure that we're all speaking latestdatabase.com the same language,” said Bridegan. “You need that CMO to drive alignment so that, regardless of any customer touch point, it's consistent. It's cohesive.” Ideally, a company’s marketing campaigns all highlight complementary value propositions and convey the company’s brand clearly — while still feeling native to their channels. 6. You’re interviewing full-time candidates who don’t get startup life. The problem with hiring a CMO who’s used to working with large companies is that they understand... large companies. For startups and new businesses, hiring a Fortune 500 CMO isn’t always a great investment.
“If you're a digitally native brand growing at 200% and you're trying to build a marketing team, and then you try to recruit a CMO from a [multi-billion-dollar] company... that CMO would absolutely struggle with the unique challenges of being in a startup,” Bridegan said. “If you're a digitally native brand growing at 200% and you're trying to build a marketing team, and then you try to recruit a CMO from a [multi-billion-dollar] company... that CMO would absolutely struggle.” They might not understand digital marketing as deeply as you need them to, or they might focus on brand awareness and PR when you really need performance marketing strategy.
“You need that [fractional CMO] to be the mediator to make sure that we're all speaking latestdatabase.com the same language,” said Bridegan. “You need that CMO to drive alignment so that, regardless of any customer touch point, it's consistent. It's cohesive.” Ideally, a company’s marketing campaigns all highlight complementary value propositions and convey the company’s brand clearly — while still feeling native to their channels. 6. You’re interviewing full-time candidates who don’t get startup life. The problem with hiring a CMO who’s used to working with large companies is that they understand... large companies. For startups and new businesses, hiring a Fortune 500 CMO isn’t always a great investment.
“If you're a digitally native brand growing at 200% and you're trying to build a marketing team, and then you try to recruit a CMO from a [multi-billion-dollar] company... that CMO would absolutely struggle with the unique challenges of being in a startup,” Bridegan said. “If you're a digitally native brand growing at 200% and you're trying to build a marketing team, and then you try to recruit a CMO from a [multi-billion-dollar] company... that CMO would absolutely struggle.” They might not understand digital marketing as deeply as you need them to, or they might focus on brand awareness and PR when you really need performance marketing strategy.